Roy Halladay - Cover Athlete for 2K Sports Major League Baseball 2K11

2K Sports Names Roy Halladay of the Philadelphia Phillies as Cover Athlete for Major League Baseball® 2K11

2K Sports predicts Halladay will win Cy Young Award tomorrow

NEW YORK--(BUSINESS WIRE)--2K Sports announced today that they have named Philadelphia Phillies™ ace pitcher, Roy Halladay, as the cover athlete for their upcoming video game Major League Baseball^® 2K11, the next iteration of the popular Major League Baseball 2K series. Halladay, who this season became one of only 20 pitchers in Major League Baseball history to throw a perfect game, continues 2K Sports’ tradition of bringing today’s premier players to the most realistic sports simulation titles available. Despite gracing the cover of this year’s title and having a phenomenally successful year, Halladay remains humbled at 2K Sports’ prediction that he will win the National League Cy Young Award tomorrow for his impressive feats on the mound.

“I’m honored to be on the cover of Major League Baseball 2K11,” said Halladay, who also pitched a no-hitter in this year’s Major League Baseball postseason. “I’m not one for predictions, but should 2K Sports be right about tomorrow, well, that would be a great way to end the year.”

If Halladay wins the National League Cy Young Award tomorrow, he will also become the fifth pitcher to win the coveted award in both leagues, as he previously won it in 2003 while a member of the Toronto Blue Jays. Halladay was recently honored by his peers, when he was named the 2010 Players Choice Award winner for the National League Outstanding Pitcher. One of the most dominant and consistent pitchers of his era, Halladay is an especially appropriate representative for the Major League Baseball 2K series’ Total Control Pitching mechanic, which gives players an unprecedented level of control and accuracy on the mound.

“In the ‘Year of the Pitcher’, Roy has truly distinguished himself as the best pitcher in baseball,” said Greg Thomas, senior vice president of sports development for 2K. “Between his dominating season that included baseball’s 20^th perfect game, and his exciting performance during the postseason, we believe there is no player more worthy of representing our revolutionary pitching mechanic on the cover of Major League Baseball 2K11 than Roy Halladay.”

Developed by 2K Sports’ Visual Concepts studio, Major League Baseball 2K11 is not yet rated by the ESRB and will be available this spring for the Xbox 360^® video game and entertainment system from Microsoft, PlayStation®3 (PS3™) and PlayStation®2 computer entertainment systems, PSP^® (PlayStation^®Portable) system, Wii™ system and Windows PC. For more information, please visit http://www.2ksports.com/.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii^TM, Nintendo DS^TM, iPhone®, iPod® touch and iPad^TM. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com/.

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